eoin@045 — agency

AI that answers your phone, wins you customers, and never takes a day off.

Smart AI websites, Meta ads, local SEO and AI automation for Irish small businesses. Kildare-based, plain English, one person accountable — monthly rolling, no contracts.

Every call answered, 24/7
Browsers turned into bookings
One person accountable
Live in days, not months
// 01 smart websites

Your website should be your hardest-working employee — not a brochure gathering dust.

Most small-business sites just sit there looking grand and doing nothing. A 045 smart website is built fast with AI, then wired to answer questions, capture leads and book jobs around the clock — so it actually earns its keep. It's the easiest place to start, and everything else plugs into it.

Built in days, not months

AI does the heavy lifting, so your site's live in days — no dragging a web project out over half a year.

Answers customers itself

AI chat is built in from day one — it knows your prices, hours and services and replies instantly, day or night.

Turns visitors into enquiries

Every page is built around one job: getting the browser to ring you or leave their details. Not just a pretty brochure.

Owned and looked after

Hosting, updates and security all handled — a site that works, and someone who keeps it working.

// 02 ai systems

The AI does the jobs you never have time for.

You're out fitting a floor and can't get to the phone. This answers it, books the job, and texts you the details. Plain-English outcomes — AI is just how it's done.

AI Voice Receptionist

[ answers 24/7 ]

An AI that picks up every call day or night — handles your common questions, books the appointment and texts you a summary.

No more calls going to voicemail while you're on a job.

from €249/mo·live in a week

Missed-Call Text-Back

[ live ]

The second you miss a call, the caller gets a friendly text back — so the lead never rings your competitor instead.

Pays for itself in one saved job.

from €75/mo·live in 2 days

AI Website Chat

[ on your site ]

A chat assistant that knows your prices, services and hours — turning "just browsing" into an enquiry in your inbox.

Trained on your business, sounds like your business.

from €99/mo·live in 3 days

Workflow Automation

[ hands-off ]

Review requests fire after every job, quote follow-ups chase themselves, reminders go out on time.

More five-star reviews, fewer no-shows, zero manual effort.

reviews from €75/mo·custom priced per job

The AI plugs into a proper foundation — the website, Meta ads and local SEO built as one system underneath it. See the full services →

// 03 in real life

What it looks like in real life.

You're mid-job, hands full, and the phone rings out. A missed call used to be a lost customer. Now the system texts them back in seconds, holds the conversation, and books the job — while you keep working.

045
O'Brien Flooringvia 045.ai
1

The call rings out

You're up a ladder or under a floor — no chance to answer. The moment the call is missed, the system springs into action.

2

They get a text in seconds

Instead of dead silence, the caller gets a friendly text back asking what they need — so they wait for you instead of ringing the next name on Google.

3

The conversation happens for you

They reply with the job, the area and when suits. The system captures the details and lines up a time — no back-and-forth on your end.

4

The booking lands on your phone

You come off the job to a confirmed appointment sitting in your messages. A lead you'd have lost, turned into work — automatically.

// 04 proof

Not a theory — a full system already running.

Every AI system I sell, I've built and run for real. Here's the first full build: website, Stripe checkout, Meta ads and email nurture, all delivered solo.

Hair Scalp & Wigs — Aileen Maher

A full rebuild — website, Stripe checkout, Meta ads and email nurture, all delivered by one person. Their first ever paid sale landed at just €6.42 in acquisition cost.

€6.42 CPA full funnel 400+ salon audience
Read the case study →
// 05 pricing

Three plans. Pick the one that matches where you are.

Monthly rolling — no long contracts. Ad spend is paid by you directly to Meta or Google, fully transparent. Every plan includes hosting, maintenance and a one-page plain-English report.

foundation

€449 /month
+ €249 one-time setup
For businesses that need a proper digital presence that stops leaking leads.
  • Smart website — built, hosted & managed
  • Google Business Profile + local SEO
  • Missed-call text-back automation
  • Review collection system
  • One-page monthly report
Start with Foundation

scale

€1,295 /month
+ €495 one-time setup
For businesses that want the phone answered and the busywork gone.
  • Everything in Growth
  • AI voice receptionist — 24/7
  • Custom automations for your workflows
  • Campaign landing pages
  • Email marketing & newsletters
  • Priority support
Start with Scale

Monthly rolling · no contracts · cancel any time — if I'm not earning my fee, fire me.

[ founding-client offer ] 20% off your first 6 months — first 3 clients only, in exchange for an honest case study.

Add-ons on their own, one-off builds and the full breakdown → see all pricing

// 06 about

One person. Not an agency.

I'm Eoin. I build the website and run the ads and install the automation, so nothing falls between "the web guy" and "the ads guy" — one person accountable, at one-person prices.

Every AI system I sell, I run on my own business first. I won't put anything near your phone that I haven't lived with myself.

045 is the local phone prefix for Kildare — Naas, Newbridge, the whole patch. Home turf, working with clients right across Ireland. Monthly rolling, no contracts: if I'm not earning my fee, fire me. More about how I work →

Eoin — founder, 045 AI

Ready to see what this would do for your business?

Twenty minutes, no pitch, plain English. Book a free call and I'll tell you exactly what I'd do first.

045.ai/services

Everything your business needs online, run by one person.

Smart AI websites, Meta ads, local SEO and AI automation for Irish small businesses. Kildare-based, plain English, one person accountable — monthly rolling, no contracts.

// 01 smart websites

Smart AI websites — the easiest place to start.

Fast, mobile-first sites built with AI in days, not months — then wired to actually work: AI chat that answers customers, lead capture that turns browsers into enquiries, and hosting, security and updates all looked after. The low-friction first step everything else plugs into.

Built fast with AI

Live in days, not months — the AI does the heavy lifting so you're not waiting half a year for a website.

Works, doesn't just sit there

AI chat answers questions and every page is built to turn a visitor into an enquiry — not a pretty brochure.

Owned & looked after

Hosting, security and updates all rolled in and managed monthly — a site that keeps working for you.

// 02 ai systems

The AI does the jobs you never have time for.

You're out fitting a floor and can't get to the phone. This answers it, books the job, and texts you the details. Plain-English outcomes — AI is just how it's done.

AI Voice Receptionist

[ answers 24/7 ]

An AI that picks up every call day or night — handles your common questions, books the appointment, and texts you a summary before you've even wiped your hands.

No more calls going to voicemail while you're on a job. No more lost work.

  • What it does: answers on the second ring, gives your prices, hours and service areas, takes the booking straight into your calendar, and transfers to you if the caller asks for a human.
  • What you see: a text summary of every call — who rang, what they wanted, what was booked — plus a recording and transcript if you want to check it.
  • How it's set up: trained on your business, tested with Irish accents and real call scenarios, and you listen to it and sign off before it goes anywhere near your live number.
from €249/mo·live in a week

Missed-Call Text-Back

[ live ]

Can't get to the phone? The second you miss a call, the caller gets a friendly text back — so the lead never rings your competitor instead.

The cheapest thing you'll ever add that pays for itself in one saved job.

  • What it does: watches your existing business number and fires a text within seconds of any missed call — worded like you'd word it, not like a robot.
  • What you see: the whole conversation lands in one thread on your phone, so you can pick it up yourself whenever you're free.
  • How it's set up: it sits on top of the number you already use — nothing to change, no new handset, no app for your customers to download.
from €75/mo·live in 2 days

AI Website Chat

[ on your site ]

A chat assistant on your site that actually knows your prices, services and hours — answers visitors instantly and turns "just browsing" into an enquiry in your inbox.

Trained on your business, sounds like your business.

  • What it does: answers the same five questions you get asked every day, qualifies the visitor, and asks for a name and number once it knows the job is real.
  • What you see: every enquiry emailed to you with the full chat attached, so you already know what they want before you ring back.
  • How it's set up: built from your own pages, price list and FAQs — and if it doesn't know something, it says so and hands the visitor to you rather than making it up.
from €99/mo·live in 3 days

Workflow Automation

[ hands-off ]

The busywork, gone: review requests fire after every job, quote follow-ups chase themselves, booking reminders go out on time. Custom-built around how you actually work.

More five-star reviews, fewer no-shows, zero manual effort.

  • What it does: a review request goes out the day after a job, an unanswered quote gets chased twice, and every booking gets a reminder the night before.
  • What you see: your Google reviews climbing and your diary staying full — with a monthly line telling you how many of each went out and what came back.
  • How it's set up: mapped around your real process on the first call, then wired into the tools you already use. Anything unusual gets built custom and priced per job.
reviews from €75/mo·custom priced per job
// 03 the engine underneath

The AI plugs into a proper foundation.

The clever stuff only works if the basics are right. So the website, the ads and the local search are built as one system — the infrastructure the AI runs on.

Managed Smart Websites

Fast, mobile-first sites built to win enquiries — not brochures. Hosting, security, updates and the AI chat all rolled in and looked after monthly.

Meta Ads

Facebook & Instagram campaigns built on a real testing system, with pixel and conversion tracking wired so you know exactly what a lead costs you.

Local SEO & Google Profile

Show up when locals search for what you do — Google Maps, search results, and increasingly AI assistants. Profile, rankings and reviews handled.

// 04 process

How we work together.

1

Free discovery call

20 minutes on your business, your goals, and where leads are leaking right now. Honest advice either way.

2

One-page plan

A concrete proposal — what I'd build, what it costs, what it should return. No 40-page decks.

3

Build & launch

I handle the technical work; you approve everything before it goes live. Most systems ship in ~1–3 weeks.

4

Measure & grow

One-page monthly report, a quick call, constant small improvements. You always know what's working.

[ what it costs ] Plans start at €449/month, or take any system on its own from €75/month. See the full pricing →

Not sure which bit you need?

That's what the free call is for — honest advice, even if the answer is "you don't need me yet."

045.ai/pricing

Straightforward plans. No surprises.

Monthly rolling — no long contracts. Ad spend is paid by you directly to Meta or Google, fully transparent. Every plan includes hosting, maintenance and a one-page plain-English report.

// 01 plans

Three plans. Pick the one that matches where you are.

foundation

€449 /month
+ €249 one-time setup
For businesses that need a proper digital presence that stops leaking leads.
  • Smart website — built, hosted & managed
  • Google Business Profile + local SEO
  • Missed-call text-back automation
  • Review collection system
  • One-page monthly report
Start with Foundation

scale

€1,295 /month
+ €495 one-time setup
For businesses that want the phone answered and the busywork gone.
  • Everything in Growth
  • AI voice receptionist — 24/7
  • Custom automations for your workflows
  • Campaign landing pages
  • Email marketing & newsletters
  • Priority support
Start with Scale
[ founding-client offer ] 20% off your first 6 months — first 3 clients only, in exchange for an honest case study.

Add-ons — standalone

Don't need a full plan? These work on their own, on top of whatever you already have.

Missed-call text-back€75/mo + €99 setup
AI website chat assistant€99/mo + €149 setup
AI voice receptionist€249/mo + €299 setup
Review & follow-up automation€75/mo + €99 setup
Social content (12 posts/mo)€199/mo
Custom automation projectspriced per job

One-off builds — from €495

Landing page, built & tracked€495
Business website (own it outright)from €1,200
Website + checkout or bookingfrom €1,950
Meta ads setup — you run it€595

Not sure what you need? That's what the free call is for — honest advice, even if the answer is "you don't need me yet." See what's in each system →

// 02 the money questions

Fair questions.

No. Everything is monthly rolling. If I'm not earning my fee, you give a month's notice and we're done — no exit fees, no drama. Your accounts and data are always yours. I'd rather keep you because it's working than because you're trapped.

Every plan includes hosting, maintenance and a one-page plain-English report — plus whatever systems are listed on the plan, built, run and looked after. The one thing that isn't included is ad spend: you pay Meta or Google directly, so you can see every cent of it and it never passes through me.

Because a website that nobody maintains and ads that nobody watches stop earning within months. The monthly fee is for the running of it — the updates, the testing, the tuning, the report. If you genuinely just want a build handed over, that's what the one-off builds are for: from €495 for a landing page, from €1,200 for a website you own outright.

You'd see it — the one-page monthly report shows what a lead is costing you in plain English, so there's nowhere for bad results to hide. Then it's monthly rolling: if I'm not earning my fee, fire me. And if I don't think I can move the needle for your business, I'll tell you that on the free call rather than take your money.

Still weighing it up?

Twenty minutes, no pitch, plain English. I'll tell you exactly what I'd do first for your business.

045.ai/work

Real systems, built and running.

045.ai is new, so there's one full build to show — not a wall of logos. Here's exactly what went into it, what it cost, and what it produced. No spin.

// 01 the build

Hair Scalp & Wigs — a full system, built solo.

An Irish education business training salons in hair loss, scalp and wig services. Rebuilt end-to-end and launched their first ever paid campaigns.

Hair Scalp & Wigs — Aileen Maher

A full rebuild — website, Stripe checkout, Meta ads and email nurture, all delivered solo. Their first ever paid sale landed at just €6.42 in acquisition cost.

€6.42 CPA full funnel 400+ salon audience
Read the case study →
€6.42
first-sale acquisition cost
6
systems built and wired together
400+
salons in the audience
Solo
one person, end to end
// 02 who this suits

The kind of business this actually works for.

Not everyone needs this. If one of these sounds like you, it's worth a conversation.

Sound like your business?

Twenty minutes, no pitch, plain English. Let's talk about what a system like this would do for you.

045.ai/work/hair scalp & wigs
Hair Scalp & Wigs — Aileen Maher

From zero ads to a paying subscriber in week one.

Ireland's leading hair-loss and wig specialist had the reputation and the audience — but had never run a single paid campaign. We built the entire acquisition system, end to end, solo.

€6.42
first-sale cost
Solo
full funnel built
400+
salon audience
Live
hairscalpandwigs.com

website rebuild·Stripe subscriptions·GA4 + Meta Pixel tracking·Meta ads from zero·lead magnet + email nurture·fully automated

// the client

25 years, a national profile, and 400+ salons trained.

Aileen Maher, hair loss and wig specialist

Aileen Maher is Ireland's leading specialist in hair loss, scalp health and wig services — 25 years in the industry, HABIA-endorsed training, and a feature on Ireland AM that put her in front of a national audience.

Since 2019 she's trained over 400 Irish salons in her methods, and built an online Educational Hub — a €30/month membership giving salon professionals ongoing training and support.

In short: a real expert with a genuine following and a proper product. Everything a business needs to grow — except a way to actually turn that reputation into new paying members on tap.

Featured on Ireland AM HABIA-endorsed 25 years in industry 400+ salons trained
// the problem

Great reputation. No engine to grow it.

The audience and authority were there, but nothing was set up to convert them. No paid advertising had ever been run. There was no conversion-focused funnel guiding an interested visitor toward signing up. And the moving parts that did exist — payments, member access, follow-up — were manual, eating time and quietly leaking sign-ups.

The goal was simple to say and harder to do: build a system that finds the right people, convinces them, takes the payment, gives them instant access, and follows up — without Aileen touching any of it.

// what we built

One system, six moving parts — built end to end.

Every piece below was designed, built and wired together solo, so nothing falls between "the web person" and "the ads person."

01 — website

A website rebuilt to convert, not just look good.

The site was rebuilt from the ground up around one job: turning an interested visitor into a member. Mobile-first, fast, and structured so every page nudges toward signing up rather than just describing things. Live now at hairscalpandwigs.com.

Why it matters: a pretty brochure site doesn't grow a business. A site built around a clear next step does — it's the difference between traffic and sign-ups.
02 — payments & access

Stripe subscriptions with instant, automatic access.

A proper subscription checkout: a member pays the €30/month, and the moment the payment clears they're automatically granted access to the Hub. No invoices to send, no logins to set up by hand, no waiting.

Why it matters: every manual step between "yes" and "I'm in" is a chance to lose the sale. Automating it means sign-ups happen at 2am while you sleep.
The Educational Hub members access
03 — tracking

Full-funnel tracking, so nothing is guesswork.

GA4 and the Meta Pixel were installed across the whole funnel — every key step measured, from first page view to checkout to sign-up. That means we can see exactly where people drop off and exactly what a paying member actually costs.

Why it matters: you can't improve what you can't measure. This is what let us know the very first sale cost €6.42 — and where to push next.
Aileen training salon professionals
04 — meta ads

Meta ads, from an absolute standstill.

Facebook and Instagram campaigns built from zero — cold prospecting to reach new salon owners, plus retargeting to win back people who'd already shown interest. All powered by an 11-ad creative testing system so the best-performing messages rise to the top.

Why it matters: this is the tap. It's what turns "known in the industry" into a steady flow of new people seeing the offer every day.

05 — lead capture & nurture

A free guide that turns browsers into leads.

Not everyone buys on day one. So we built a free lead magnet — the "Salon Owner's Guide to Hair Loss Grants" PDF — that captures interested visitors' emails, followed by an automated MailerLite email sequence that builds trust and points them back to the Hub.

Why it matters: it rescues the 95% who aren't ready yet, instead of losing them — and keeps selling on autopilot for weeks.

06 — automation

Payment to access to follow-up — zero manual steps.

All of it is wired together so it runs itself. A payment triggers instant access, which triggers the welcome and follow-up emails, while leads flow into their own nurture track. Aileen doesn't touch a thing — the system handles the whole journey.

Why it matters: the business now grows without trading more of the owner's hours for it. That's the whole point — a system, not a second job.
Aileen Maher
// the result

First ever paid sale — within days of launch.

The system paid for itself in week one.

The very first paid campaign produced a new subscriber within days of going live, at an acquisition cost of €6.42. Against a €30/month membership, that first sale pays itself back inside the first week — and keeps paying every month after.

We're honest about where this is: it's early. This isn't a "we 10x'd their revenue" story yet. What's true is that a business with no paid acquisition now has a complete funnel that's live and compounding — with campaigns being optimised week by week as the data builds.

€6.42
first-sale acquisition cost
< 1 week
payback on that sale
100%
automated, zero manual steps

See the live site →

Testimonial from Aileen coming soon.

— Aileen Maher, Hair Scalp & Wigs

Want a system like this for your business?

Twenty minutes, no pitch, plain English. I'll tell you exactly what I'd build first.

← Back to work

045.ai/about

One person. Not an agency.

You deal with the person doing the work — not an account manager passing your job down a chain. One person accountable means nothing falls between "the web guy" and "the ads guy."

// 01 the story

Who you're actually hiring.

I'm Eoin. I've been building and selling online since my early twenties, including running my own ecommerce business into international markets — where I learned funnels, ads and conversion the expensive way: with my own money on the line.

Now I do that for Irish small businesses, using the best AI systems going to deliver what used to take a whole agency team — at one-person prices, with one person accountable. I build the website and run the ads and install the automation, so nothing falls between "the web guy" and "the ads guy."

Every AI system I sell, I run on my own business first — I won't put anything near your phone that I haven't lived with myself. If it's flaky or it sounds wrong, I find out on my own number, not on yours.

There's no contract to sign. Everything is monthly rolling, so the only thing keeping you here is the work being worth the money. That's a deliberate choice — it keeps me honest and it keeps you free.

You'll also get a report you can actually read: one page, plain English, what happened and what it cost. No dashboards you'll never log into, no jargon dressed up as insight.

The name? 045 is the local phone prefix for Kildare — Naas, Newbridge, the whole patch. This is home turf, and I work with clients right across Ireland from here.

Eoin — founder, 045 AI

// the working agreement

  • Direct line to me on WhatsApp — no ticket systems
  • You approve everything before it goes live
  • Every AI system runs on my own business first
  • One-page monthly report, plain English
  • Monthly rolling — if I'm not earning my fee, fire me
  • Your accounts, your data — you own everything
// 02 process

How we work together.

1

Free discovery call

20 minutes on your business, your goals, and where leads are leaking right now. Honest advice either way.

2

One-page plan

A concrete proposal — what I'd build, what it costs, what it should return. No 40-page decks.

3

Build & launch

I handle the technical work; you approve everything before it goes live. Most systems ship in ~1–3 weeks.

4

Measure & grow

One-page monthly report, a quick call, constant small improvements. You always know what's working.

// 03 faq

Fair questions.

Not even slightly. That's my job. You get the outcome — the phone answered, the lead captured, the review collected — in plain English. I handle everything technical behind it, and I explain what's happening without the jargon.

Honest answer: only if it's set up badly. I test the voice AI with Irish accents and real call scenarios before it goes anywhere near a live line, and you hear it and sign off before it's switched on. If it's not natural enough, it doesn't go live. Simple as that.

It's built with guardrails — it sticks to what it knows about your business, and anything it can't handle gets passed to you with a text summary rather than guessed at. I monitor it, and if something needs tightening I fix it. You're never left with an AI winging it on its own.

045 is the local phone prefix for Kildare. It's a nod to being genuinely local and genuinely reachable — not a faceless agency three time zones away. Home turf, real person, real number.

Depends on the piece. Missed-call text-back is usually live in a couple of days. Website chat in about three. A voice receptionist takes roughly a week including proper testing. A full website and campaign build is typically 1–3 weeks. You'll get a real timeline on the first call.

Questions about contracts, pricing and what's included live on the pricing page.

Rather just talk it through?

Twenty minutes, no pitch, plain English. Tell me about your business and I'll tell you what I'd do first.

045.ai/contact

Let's have a quick chat.

Twenty minutes, no pitch, plain English — you'll get value from the call whether or not we end up working together.

20 minutes. No pitch. Plain English.

Tell me about your business and I'll tell you exactly what I'd do first — you'll get value from the call whether or not we end up working together.

Free 20-min callno pitch, plain English
Book a free call